Since the last week in January, I’ve been working very hard to have my book ready. It’s been a thorough process and it’s been great fun too! My editor, showing great patience with me, and my cover artist, showing equal patience, have led me to the point that I now have a proof of my book in print.
Their work is almost done and now it’s up to me to start advertising.
I’ve read through many different approaches to advertising a self-published book. The degrees one can go to in the aim of gaining support and recognition can be extreme. It can also become annoying to friends and family. Self-publication by necessity means self-promotion. Slowly I’m making headway. My website is being developed (www.cdanabbott.com) and I’m promoting my work through Facebook (www.facebook.com/cdanabbott). A lot of people pooh-pooh Facebook and social media in general. I however am of the opinion that advertising is advertising. You only have to look at people like George Takei, who has over 3.5million followers on Facebook alone, to know that sustained, interesting social interaction can and will make a difference. Okay, so I’ve not stared in a highly successful sci-fi TV show and become a household name in one of the longest franchises in American TV history; I’ve also not gone on to become a prolific advocate of Gay rights, and become an icon in the Gay community – George has these things over me! But my followers on Facebook have hit just under 400 and I’m happy with that beginning.
A lot of these people are unlikely to buy my book. A lot of these people are page clickers who aren’t even interested in my work – but that’s okay – because these people are unlikely to “un-like” me, unless I irritate them with extreme posting, and their friends might actually be interested in something I have to say. The reach to them, through their friends, is a win!
So for now I am content to build a reputation in cyberspace and continue to publicise my book and try and get people to read it and to give feedback on it. A review (good or bad) is a big step forward!